Plain
Plain built an autonomous support agent, and has now built the controls to trust it.
A side-by-side editorial comparison of Formbricks and Hatz AI — release velocity, themes, recent moves, and the top alternatives to consider.
| Feature | Formbricks | Hatz AI |
|---|---|---|
| Sector | Support | Support |
| Velocity score | 5.0 | 6.3 |
| Sparks · 30d | 0 | 1 |
| Top themes | multi-tenancy, mcp, release-branches, backports | msp-channel, phone-agents, model-selector, multi-tenant-admin |
| Last editorial update | 7d ago | 4d ago |
| Website | Visit → | — |
The 5.3 line reached stable and immediately dropped into single-fix patch-RC mode.
Formbricks runs three release branches at once — 5.1, 5.2 and 5.3 — publishing release candidates almost daily, most carrying a single backported fix. The 5.3 line has moved past its feature RCs: 5.3.0-rc.1 through rc.3 delivered MCP scope corrections, Helm volume extension points and an accessibility pass, and the branch is now on 5.3.4-rc.1, a one-line fix stopping no-overlay surveys from blocking the host page they sit on. Workspace and organization scoping remains the recurring thread, with the contact detail page the latest surface re-tied to its authorizing workspace.
Hatz sells through MSPs, and its roadmap has started to serve the partner more than the end user
Most of Hatz's window is model-selector maintenance — Claude Opus 5, Kimi K3, GLM 5.2 Fast, DeepSeek V4 Flash, the Gemini 3.x line — plus a steady buildout of the phone agent, which has gained pausing, duplication, reassignment, drafts, silence tolerance, business hours, and caller memory. Against that routine, Hatz Activate stands apart: a rollout console built for the managed service providers who resell the platform.
Formbricks runs three release branches at once — 5.1, 5.2 and 5.3 — publishing release candidates almost daily, most carrying a single backported fix. The 5.3 line has moved past its feature RCs: 5.3.0-rc.1 through rc.3 delivered MCP scope corrections, Helm volume extension points and an accessibility pass, and the branch is now on 5.3.4-rc.1, a one-line fix stopping no-overlay surveys from blocking the host page they sit on. Workspace and organization scoping remains the recurring thread, with the contact detail page the latest surface re-tied to its authorizing workspace.
The multi-tenancy audit is still running and still backported everywhere rather than only forward — API keys, surveys, quotas, integrations, response imports and now the contact detail page have each been re-scoped in turn. Alongside it, the agent-facing surface built out in 5.2.0 is being refined rather than extended: the 5.3 MCP work is scope correction, not new capability. With 5.3 now issuing patch RCs a day or two apart, that branch has crossed from feature development into maintenance.
Expect 5.3 to keep issuing single-fix patch release candidates while the next feature drop opens a 5.4 line, and 5.1 and 5.2 to continue receiving only security and billing backports.
Most of Hatz's window is model-selector maintenance — Claude Opus 5, Kimi K3, GLM 5.2 Fast, DeepSeek V4 Flash, the Gemini 3.x line — plus a steady buildout of the phone agent, which has gained pausing, duplication, reassignment, drafts, silence tolerance, business hours, and caller memory. Against that routine, Hatz Activate stands apart: a rollout console built for the managed service providers who resell the platform.
Two arcs run in parallel. The phone agent is being hardened into a product an MSP can deploy repeatedly across client sites — duplicate it onto a new number, reassign it to a different tenant, cap its minutes — while Activate supplies the partner with the shadow-AI scan and enablement material that starts the sales conversation. Model additions continue but carry no direction; they are table stakes restated every few weeks.
Expect more tenant- and partner-scoped administration, since renaming tenants and invoicing over the API both landed this window and point at MSPs managing many clients programmatically. The phone agent's usage-based pricing suggests metering and limits will keep expanding ahead of any new end-user capability.
Other Support products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Formbricks or Hatz AI.
Plain built an autonomous support agent, and has now built the controls to trust it.
Sleekplan rebuilt itself around AI triage, then put the feedback board inside ChatGPT.
Comm100 publishes steadily about AI support — none of it is Comm100 shipping anything.
respond.io is layering an agent-authoring copilot and consumption billing on top of its omnichannel inbox.
A teaser-only content feed making one argument: AI in the contact center fails on knowledge, not models.
A steady SEO blog on SMS basics, with the occasional ecommerce integration walkthrough.
See all Formbricks alternatives → · See all Hatz AI alternatives →
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
They serve adjacent needs but don't currently overlap on shipped themes. Hatz AI is currently shipping more aggressively (velocity 6.3 vs 5.0), with 1 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Hatz AI is currently shipping more aggressively (velocity 6.3 vs 5.0), with 1 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Support products to evaluate alongside.
Top Formbricks alternatives in Support are ranked by recent ship velocity. Browse the "Formbricks alternatives" section above for the current picks, or visit /alternatives/formbricks for the full list with editorial commentary on each.
Top Hatz AI alternatives in Support are ranked by recent ship velocity. Browse the "Hatz AI alternatives" section above for the current picks, or visit /alternatives/hatz-ai for the full list with editorial commentary on each.