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A side-by-side editorial comparison of Formbricks and Hatz AI — release velocity, themes, recent moves, and the top alternatives to consider.
| Feature | Formbricks | Hatz AI |
|---|---|---|
| Sector | Support | Support |
| Velocity score | 6.3 | 6.3 |
| Sparks · 30d | 0 | 1 |
| Top themes | stabilization, bug-fixes, self-hosting, surveys | msp, model-gateway, governance, phone-agents |
| Last editorial update | 10d ago | 1d ago |
| Website | Visit → | — |
Formbricks is hardening its 5.1 line with a steady run of backported fixes.
Formbricks is deep in a 5.1 stabilization cycle, shipping release candidates and betas filled with backported bug fixes rather than new features. The fixes span billing and plan-gating, survey rating/CSAT UI, self-hosted AI generation stability, SDK compatibility, and MCP survey tool schemas. This is maintenance work consolidating the 5.x line, not capability expansion.
Hatz AI is building a governed, white-label AI layer for managed service providers
Hatz AI's recurring themes are multi-tenant governance, a broad model gateway, and voice/phone agents. Recent releases added Claude Sonnet 5 and seven more models, per-role model restrictions, usage-based billing, and agents embedded in workflows, alongside steady phone-agent features like multi-department routing and post-call workflows. Model availability also swings with external compliance — Fable 5 was added, then disabled under a US government directive.
Formbricks is deep in a 5.1 stabilization cycle, shipping release candidates and betas filled with backported bug fixes rather than new features. The fixes span billing and plan-gating, survey rating/CSAT UI, self-hosted AI generation stability, SDK compatibility, and MCP survey tool schemas. This is maintenance work consolidating the 5.x line, not capability expansion.
The cadence points at a 5.1.x stable release once the rc and backport churn settles. The recurring touchpoints — billing access, self-hosted AI, native SDK compatibility — suggest these are the areas under active load from real deployments. No directional product move is visible in this window.
Expect a 5.1.x stable tag to follow the current rc/beta sequence, bundling the accumulated billing, survey-UI, and self-hosted AI fixes.
Hatz AI's recurring themes are multi-tenant governance, a broad model gateway, and voice/phone agents. Recent releases added Claude Sonnet 5 and seven more models, per-role model restrictions, usage-based billing, and agents embedded in workflows, alongside steady phone-agent features like multi-department routing and post-call workflows. Model availability also swings with external compliance — Fable 5 was added, then disabled under a US government directive.
The direction is a governed, white-label AI layer for MSPs: admins control which models and integrations each tenant and role can use, billing is moving to usage-based, and agents are being pushed into both workflows and phone channels. The sustained phone-agent investment suggests voice is a growing pillar next to chat and workflow automation.
Expect more tenant- and role-level governance, deeper phone-agent automation, and continued rapid model onboarding gated by admin controls.
Other Support products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Formbricks or Hatz AI.
An IT-media brand whose feed is journalism, not a product changelog
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Sleekplan bets its relaunch on feedback that triages itself
Richpanel is racing to make its inbox the only tab a support agent ever needs.
LiveAgent wires up paid AI usage while running a heavy fix-and-security cadence
Twilio is hardening messaging into regulated-industry infrastructure — consent, compliance, HIPAA.
See all Formbricks alternatives → · See all Hatz AI alternatives →
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
They serve adjacent needs but don't currently overlap on shipped themes. Formbricks and Hatz AI are shipping at a similar cadence (velocity 6.3 vs 6.3, both within Sparkpulse's "active" band). See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Formbricks and Hatz AI are shipping at a similar cadence (velocity 6.3 vs 6.3, both within Sparkpulse's "active" band). For your specific use case, the alternatives sections above list other Support products to evaluate alongside.
Top Formbricks alternatives in Support are ranked by recent ship velocity. Browse the "Formbricks alternatives" section above for the current picks, or visit /alternatives/formbricks for the full list with editorial commentary on each.
Top Hatz AI alternatives in Support are ranked by recent ship velocity. Browse the "Hatz AI alternatives" section above for the current picks, or visit /alternatives/hatz-ai for the full list with editorial commentary on each.